Why  is the Right Choice: |
| STRENGTH OF BRAND - 40% of all consumers surveyed on the Seal stated that they would pay as much as 10% more for product bearing the Good Housekeeping Seal |
RECOGNITION - The Good Housekeeping Seal has a 98% brand name recognition with woman between the ages of 18 and 55 and 87% of consumers are more inclined to buy the product that has the Seal when choosing between similar brands.
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QUALITY - All of the many Good Choice® products are backed-up by the Good Houskeeping two-year replacement or refund policy.
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| ADVERTISING - Frequent, national print advertising in the “Your House” section of “Good Housekeeping” magazine. |
A division of Northeastern Plastics, Inc. |
